Pets Best Turns 10, Announces Rebranding Initiative

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Pets Best pet health insurance logo.

BOISE, Idaho – Pets Best Insurance Services, LLC, is celebrating its 10th birthday in September, marking a decade’s worth of happy customers and healthy pets.

The milestone comes at the same time as the North American Pet Health Insurance Association’s (NAPHIA) Pet Health Insurance Month, a potent two-pronged reminder of how far Pets Best and the pet insurance industry have come in battling economic euthanasia.

As part of its 10-year anniversary, Pets Best is reflecting on some of the many internal and industry-wide changes the company has shepherded since Dr. Jack L. Stephens, creator of the pet insurance industry in the U.S., co-founded the company in 2005. It is also being used as a springboard for the future.

“Pets Best has continued to evolve over the past decade, fueled by our dedication to continually listen and learn from our policyholders,” said Chris L. Middleton, president of Pets Best. “As we reflect on our successes and improvements, it seems like the perfect opportunity to give the Pets Best brand a fresh new look that epitomizes not just where we came from, but what we’ve become.”

The new branding includes a revamped corporate logo and new color scheme.

Pets Best is known for its continuing strategy of sustainable growth, and the company’s foundation is as strong as ever. After 10 years, there are still 36 pets with policies that were purchased in the first year. Of those policies, the average payout over the last decade has been $4,351 – more than twice the economic euthanasia level of $1,700 – the number at which most pet owners will choose to euthanize their pets rather than pay for expensive veterinary care.

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Karen Hopkins of Oregon, one of the company’s original policyholders, still lives happily with her dog Tikaya – a mini-American Eskimo. She said Tikaya has taken full advantage of the policy, getting emergency care for eating toxic plants, pancreatitis, two knee surgeries and even bladder stones – a total of $15,000 over the 10 years that Hopkins only paid 20 percent of. Pets Best picked up the remainder of the tab.

Tikaya was a mischievous dog since she was a puppy, Hopkins says, so a policy always made sense.

“It’s what we’ve termed dumb dog insurance. It’s for when she does something stupid,” Hopkins says with some mirth.

The company has made its mark on the community as well. It has grown to employ 65 people, including eight of the original employees from 2005. The culmination of the hard work they have done has shown up in numerous accomplishments in 2015, such as:

  • Being named one of the Best Places to Work in Idaho, where Pets Best is headquartered, for the third consecutive year.
  • Hitting the $100 million mark in payouts to policyholders.
  • Stephens receiving the Lifetime Achievement Award from NAPHIA.
  • Celebrating one year in alliance with Farmers Insurance.

The achievements mean little, however, outside of their importance in the mission of the company: To end economic euthanasia by helping to ensure pet owners are financially prepared when their pets need unexpected veterinary care.

It’s that mission that makes Pet Health Insurance Month so important. Spreading the word about the security pet insurance brings to our furry friends can save our best friends’ lives. People can find out more about Pet Health Insurance Month at the NAPHIA website:

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About Pets Best Insurance Services, LLC

Dr. Jack L. Stephens, president of Pets Best, founded pet insurance in the U.S. in 1981 with a mission to end euthanasia when pet owners couldn’t afford veterinary treatment. Dr. Stephens went on to present the first U.S. pet insurance policy to famous television dog Lassie. Pets Best provides coverage for dogs and cats and is the only veterinarian founded and operated pet insurance agency in the United States. Dr. Stephens leads the Pets Best team with his passion for quality pet care and his expert veterinary knowledge. He is always available to answer questions regarding veterinarian medicine, pet health and pet insurance. The Pets Best team is a group of pet lovers who strive to deliver quality customer service and value. Visit for more information.

Pet insurance coverage offered and administered by Pets Best Insurance Services, LLC is underwritten by Independence American Insurance Company, a Delaware insurance company. Independence American Insurance Company is a member of The IHC Group, an organization of insurance carriers and marketing and administrative affiliates that has been providing life, health, disability, medical stop-loss and specialty insurance solutions to groups and individuals for over 30 years. For information on The IHC Group, visit: Additional insurance services administered by Pets Best Insurance Services, LLC are underwritten by Prime Insurance Company. Each insurer has sole financial responsibility for its own products.

Pets Best is a proud member of the North American Pet Health Insurance Association (NAPHIA).


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