WebMD expands expertise to four-legged clients

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WebMD has some advice for our furry friendsThe popular medical reference guide WebMD today announced the unveiling of the WebMD Healthy Pets page on the company website.

The source of health information intends to use the new page to offer pet health and wellness advice to owners to improve and lengthen the lives of dogs and cats around the world, Reuters reports.

WebMD Healthy Pets will provide information, which will be reviewed by veterinarians, on pet diet, nutrition, behavior, training and preventive care. The advice will be disseminated through the website’s online newsletter, interactive slideshows, videos and expert blogs.

"[The website] provides pet owners with reliable health news and information on topics ranging from general wellness to disease – for all states of a pet’s life," said Nan-Kirsten Forte, executive vice president for WebMD.

Of the 60 million visitors to WebMD each month, more than 75 percent are pet owners who also care for their pet’s health, according to the news source. WebMD representatives hope the new service will help reduce unnecessary expenses and work toward better animal care.

The site will also focus on the benefits of pet ownership for humans, such as lower blood pressure and less anxiety.

The North American Pet Health Insurance Association says that veterinary pet insurance can be used to protect pet health and ensure the financial stability of the pet’s family.

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