Pets Best Insurance Has Traction at NASCAR
Posted on September 20, 2007 under Industry News
September 20, 2007 (Boise, ID) — At the beginning of this year’s NASCAR season, Pets Best Insurance decided to take a chance and invest as a sponsor of an accomplished NASCAR racer from Jerome, Idaho named Brett Thompson.
According to the Chairman and CEO of Pets Best Insurance Greg McDonald, “We really did not know the full value of the sponsorship when we first became involved with Brett. We created a specialized program called ShelterBest, Racing to Save Pets as a means to communicate with the public about the needs of shelters and pets across the country. As part of the program, we help to raise awareness, money and resources for local shelters. Most importantly, the program can increase pet adoption and reduce euthanasia. At first, Brett Thompson and NASCAR opened a few doors that helped us. We then realized that race fans and local media were interested in us and listening to our story, and we were even selling more pet insurance. These results are far beyond what we expected. At Pets Best, we’re very proud of Brett Thompson and the results we have realized on and off the track! We are looking forward to a second year of great performance of Racing to Save Pets with Brett and the entire Thompson Motorsports team.”
NASCAR is the #1 spectator sport — holding 17 of the top 20 attended sporting events in the U.S. It is the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans that purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and, as result, more Fortune 500 companies participate in NASCAR than any other sport.
According to research, one of the hottest consumer services is pet insurance. In the United States, 63% of households have pets and 37% of pet owners consider their pets important family members. Over 70 Million U.S. households own dogs or cats, and 45% of U.S. households own more than one pet. Consumer spending on pets has more than doubled from $17 billion in 1994 to an estimated $38.4 billion in 2006, according to the American Pet Products Manufacturers Association (APPMA). The APPMA association projects $15.2 billion will be spent on food, $9.3 billion on supplies and over-the-counter medications, and $9.4 billion on veterinary care in 2007.
About Pets Best Insurance: Pets Best Insurance reimburses pet owners for services from the veterinarian they choose, with no schedules or fee restrictions, truly establishing it as “Pet insurance that really pays!” Pets Best Insurance was founded by Dr. Jack Stephens, the pioneer of American pet insurance with over 25 years in the pet insurance industry. Dr. Stephens is also an accomplished veterinarian and avid pet enthusiast. Pets Best includes a choice of three affordable coverage plans with a straightforward 80:20 claims reimbursement structure and NO benefit schedules. The Pets Best Insurance team is a highly skilled and professional group of pet lovers who have developed products based on innovation and insight into veterinary care. Visit Pets Best Insurance at www.petsbest.com or phone Pets Best Insurance at 877-PetsBest (738-7237). Pets Best, Simply the best pet insurance.
About Thompson Motorsports: Thompson Motorsports and Brett Thompson race in the Craftsman Truck Series and the Grand National Division in No. 61. Besides racing on their own, the Thompson Motorsports team puts their skills to use by building, maintaining and managing cars for local and regional racing series. Thompson Motorsports, L.L.C. is located at 2398 Victory Lane, Jerome, Idaho 83338.Phone: 208-324-3123, FAX: 208-324-3108. Website: www.thompsonnascar.com