Pets Best Pet Insurance Expanding Market Through Strategic Partnership With Shure Pets

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BOISE, IDAHO (SEPTEMBER 8, 2006) – Shure Pets®, the premier direct seller of pet products and accessories, will begin offering Pets Best Pet Insurance to its tens of thousands of pet families that visit the Shure Pets® website and also through the 1,300+ Pet Consultants that are part of the company’s signature in-home Pet Parties across the nation. . By partnering with the pet insurance company, Shure Pets is assuring pet owners the opportunity to protect their companions at a low cost with ease.

“Because they’re not just pets, they’re members of the family, more and more pet owners are starting to see that logic and are investing in pet insurance,” said Andrew Shure, CEO of Shure Pets. “We see a huge opportunity in offering pet insurance. The pet insurance industry in the U.S is in its infancy stage; less than 1% of pet owners have insurance so we wanted to be one of the first companies to offer this product to our customers. Our pet families deserve and expect us to provide the premiere products and services for their beloved pets. Pets Best Insurance provides straightforward coverage that covers 80%, with the easiest claims process for families and veterinary care providers. Put simply, we feel this insurance offering is the very best available for pet families!”

Shure Pets has already become a nationwide phenomenon among pet owners, creating a platform for pet lovers to interact at the company’s signature pet parties and purchase their wide variety of products that includes health & beauty aids, gifts, toys, treats, pet beds and apparel for pet lovers. The company’s addition of pet insurance to their product offerings allows for pet owners to not only keep their pet happy, but also ensures their long-term health. Pet owners will simply click through the Shure Pets website to the Pets Best Insurance website or through the Pets Best Insurance integrated call center at 877-PetsBest (738-7237) and receive a group discount. Policies are priced from $13.58 for cats and $20.75 for dogs per month.

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“This partnership with Shure Pets is very important to Pets Best Insurance and has the potential to provide insurance to tens of thousands of the most caring and enthusiastic pet families in the United States”, said Dr. Jack Stephens, president & founder of Pets Best Insurance. “Shure Pets, their independent representatives, and the pet families that they represent are among the highest level and most knowledgeable of pet enthusiasts. The families represented by Shure Pets really understand and value the bond they enjoy with their pets. This advertising partnership will provide special group discounts to all pet families associated with Shure Pets that log-on to their site and order Pets Best Insurance.”

The fast growing Shure Pets is the proud category innovator and nation’s leader in the distribution of pet products through independent sales representatives, known as Pet Consultants, and the hosting of at-home Pet Parties.

Started on a “wing and a paw” in 2002, by the company’s founder Andrew Shure and officially launched in September of 2003, Shure Pets has grown rapidly to a network of over 1,300 independent Shure Pets Consultants™ throughout the U.S. and Puerto Rico. These consultants are animal lovers who sell Shure Pets products through the company’s signature in-home Pet Parties and through one-on-one sessions. By socializing with other pet lovers and bringing products straight to the home, Shure Pet Consultants offer pet lovers everywhere a unique and fun alternative for pampering those precious pets.

Pets Best Insurance is the branded pet insurance product of Pets Best Insurance Services, LLC. Pets Best markets and manages pet health and accident insurance through

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Pets Best Insurance reimburses pet owners for services from the veterinary they choose, truly establishing it as “Pet insurance that really pays!” Pets Best Insurance was founded by Dr. Jack Stephens, pioneer of the pet insurance industry, and accomplished veterinarian, avid pet enthusiast and seasoned insurance executive with more than 24 years experience. The product brand includes a choice of four affordable coverage plans with a straightforward 80:20 claims reimbursement structure and NO benefit schedules. The Pets Best Insurance team is a highly skilled and professional group of pet lovers who have developed products based on innovation and insight into veterinary care. Pets Best Insurance is underwritten by General Fire & Casualty Company. Visit Pets Best Insurance at or phone the integrated call center 877-PetsBest (738-7237).

Protect your loved ones with Pet Insurance!