New dog collar will help owners track pets’ whereabouts

Posted on March 30, 2010 under Industry News

New collar could help families find their animalsGlen Lurie’s dog will likely be among the first to find his way home if he ever gets lost.

Lurie, the president of AT&T Emerging Devices, Resale and Partnerships is excited to have recently paired up with Apisphere which creates location technologies, to develop the first-ever location-smart dog collar.

"The peace of mind that a wirelessly connected collar will bring my family and pet owners across the country is long overdue," Lurie said of the device.

Not only will this dog collar, which is expected to launch in 2011, allow pet owners to track their pets via phone or computer, but the collar features a SIM card that may help keep animals out of danger by alerting their owners of where they are before they get themselves into sticky situations.

"There are few things as important to my daughter as knowing the whereabouts of our dog," Laurie said. "We’re extremely excited about this product and its possibilities."ADNFCR-2720-ID-19698074-ADNFCR