How will the economic recession affect your pets?
Posted on May 19, 2009 under Industry News
These days, it seems like we can’t stop talking about the economy. In the newspaper or on TV, the radio or the Internet, it’s a constant drone: “recession, recession, recession.”
And no wonder: unless you live in a cave someplace, the economy affects almost every aspect of your life, including your family pets: your beloved dog or cat.
In our society, pets are more like family these days. Most of the dog owners who took part in a recent American Kennel Club survey, for example, said that they buy Christmas presents for their pets, spending up to $50. Some, of course, spend much more than that. In the current recession, 69% percent of these people said they would rather spend less on friends or extended family members than to skimp on Fido’s presents!
Plus, there’s more good news for pets: a whopping 96% of latte-loving survey takers would give up their fancy coffee drinks before they would cut back on pet expenses. And 97% would give up luxuries like massages or spa treatments.
Other cutbacks dog owners would be willing to make?
- 97% would skip their favorite restaurants and eat at home more often.
- 94% would spend less on new clothes
- 88% would skip buying new car or buy a less expensive model
- 72% would give up their gym membership
Yes, some pets may have to live with less during the recession, but it seems that most Americans would rather go without luxuries than keep their furry family members from enjoying the finer things. Kind of makes you think life in the doghouse might not be so bad, eh?