Animal detox: Not just for catnip users

Posted on November 2, 2009 under Pet Industry News

Animal detox: Not just for catnip usersFortunately, catnip has never been classified as an addictive substance, and most animals never have to cope with alcohol or drug abuse. Nonetheless, metabolic activity and parasites can release harmful toxins in a pet’s body which should be removed to sustain normal homeostasis.

Animal Element, a company that specializes in natural pet health, has announced production of a line of detox supplements suitable for dogs, cats and horses.

According to the company, polluted air, water, pharmaceuticals, insects, vaccines and chew toys are all sources of potentially harmful toxins that can be detrimental to pet health. The detox formula, which partially consists of kelp, hawthorne leaf, turmeric root, raspberry leaf and hyaluronic acid, promotes the body’s natural detoxification process, Animal Element representatives say.

"We’ve been developing our proprietary formula for nearly 10 years," said the company’s co founder and vice president of sales Michelle French. "I have personally seen miraculous results in our own pets, with professional trainers and pet owners. We’re very excited to finally be able to offer this product to the market."

According to the company’s website, 10 percent of all Animal Element profits will be donated to Heifer International, a charity that works to rejuvenate impoverished communities by teaching environmentally sound agricultural techniques and training in animal management.