How To Market

Promoting Pets Best Is Easy And Beneficial For Your Practice


puppies running down the stairs Here are a few of the most commonly asked questions about effectively sharing Pets Best in your hospital:

Question
How do I order materials to give to my clients?

Answer
Ordering materials is easy. Submit your order online. Follow the instructions and you’ll have your requested information in 7-10 business days. Another option is to call or email our Veterinary Services Department at 1-877-738-7237 ext. 4 or vetservices@petsbest.com to request brochures.

 

Question
How do I link to Pets Best on my website?

Answer
If you would like to link to our company on your hospital website, click here. Choose the logo with the content you like and follow the instructions for linking. Additionally, we’ll offer a 5% discount* to your clients just for enrolling through your website. Be sure to contact us to get your code embedded in your link.

 

Question
What types of marketing materials do you offer?

Answer
At Pets Best we have different types of materials that will help your hospital promote pet insurance. Brochures that can be used in your hospital are always available, along with separate promotional postcards that can be used as client mailers. This postcard includes a 5% discount code* for clients who enroll. These materials are provided free of charge.

To order please call or email our Veterinary Services Department at 1-877-738-7237 ext. 4 or vetservices@petsbest.com to make your order. Or request them online.

Question
Do you have any ideas for promoting pet insurance in my hospital?

Answer
We do! Try some or all of the following ideas:

  1. Hand a brochure or postcard to your clients or staple one to their receipt as they pay. What better way to promote the benefits of insurance than when they are paying their bill?
  2. Keep brochures displayed in exam rooms as well as the lobby.
  3. Include materials in puppy/kitten packs for new pet parents.
  4. Participate in a webinar at least twice a year or as new employees are hired.
  5. Link to Pets Best on your website
  6. Client Mailers can be a good way to promote to your clientele base. We'll provide the mailers for free!
  7. Verbally address the importance of pet insurance to your clients. Impress upon them the importance of buying when their pet is healthy.
  8. Enroll your staff in our StaffBest™ program. Having your staff enrolled enables them to experience the great benefits of Pets Best. When your employees are happy with Pets Best, they will be more likely to promote pet insurance to your clients.

Question
What is Vet Locator and how do I include my hospital?

Answer
Vet Locator is a free marketing tool for veterinary hospitals as well as a great resource for potential clients. When you sign up as Associate Provider of Pets Best Insurance, you are automatically included in our Vet Locator service.

As a provider, you will stand out above other hospitals in your area with an “official provider” seal next to your name. Any potential client looking for a vet in your area will see where you are located on a map, what services you offer and we’ll even link them to your website.

If you would like to include additional information about your hospital on our Vet Locator service, please call or email our Veterinary Services Department at 1-877-738-7237 ext. 4 or vetservices@petsbest.com or download the Hospital Information Update form here .

* Discounts not available in all states.



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