Boise, ID- (April 26, 2007) — According to research one of the hottest consumer services is pet insurance. In the United States, 63% of households have pets and 37% of pet owners consider their pets important family members. Over 70 Million U.S. households own dogs or cats, and 45% of U.S. households own more than one pet. Consumer spending on pets has more than doubled from $17 billion in 1994 to an estimated $38.4 billion in 2006, according to the American Pet Products Manufacturers Association (APPMA). The APPMA association projects $15.2 billion will be spent on food, $9.3 billion on supplies and over-the-counter-medications, and $9.4 billion on veterinary care in 2007.
NASCAR is the #1 spectator sport – holding 17 of the top 20 attended sporting events in the U.S., it is the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans that purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as result, more Fortune 500 companies participate in NASCAR than any other sport.
According to Founder & President of Pets Best Insurance Dr. Jack Stephens, “Brett Thompson and the Thompson Motorsports team represent the highest standards, values, and efforts as athletes and also as competitors. At Pets Best, we very pleased to be a sponsor and partner of Brett and the entire #61 NASCAR Grand National West Series team. We have enjoyed exceptional growth and speed in our business, and this is another important step in our effort to lead the race to insure more pet families!”
As part of the NASCAR Grand National West Series, Brett Thompson and the team compete in Western United States communities where tens of thousands of Pets Best current and future pet families reside. The NASCAR West Series races are broadcast regional and nationally. Pets Best expects exposure to millions of pet families through this sponsorship.
Pets Best Insurance reimburses pet owners for services from the veterinarian they choose, truly establishing it as “Pet insurance that really pays!” Pets Best Insurance was founded by Dr. Jack Stephens, the pioneer of the pet insurance who celebrated 25 years in the pet insurance industry on April 7, 2007. Dr. Stephens is also an accomplished veterinarian and avid pet enthusiast. Pets Best includes a choice of four affordable coverage plans with a straightforward 80:20 claims reimbursement structure and NO benefit schedules. The Pets Best Insurance team is a highly skilled and professional group of pet lovers who have developed products based on innovation and insight into veterinary care. Visit Pets Best Insurance at www.petsbest.com or phone the integrated call center 877-PetsBest (738-7237).
Media Contact: Brett Johnson
Phone: 1-877-738-7237 ext. 641