By: Dr. Jack Stephens
Veterinarians and veterinary technicians like all professionals continue their education (CE) after they graduate to keep up with all the many changes, discoveries and to learn about new technology. Gaining a degree is only the first step in what should be a lifelong journey of learning. In veterinary medicine there is a plethora of CE opportunities locally, regionally and nationally. The abundance of courses teaching new knowledge astounds me. Frankly it is intimidating for busy veterinary practitioners to maintain the pace of being informed on new techniques for surgery or diagnostics to uncover a disease. You should know that attendance by your veterinarian is at an all time high with an increasing number of CE opportunities. For instance, one that struck me was a new DNA test that eliminates the guessing of a dogs breed. According to the Western Veterinary Conference, which I attended last week one company was introducing a Breed Identification Test that will allow your veterinarian to unlock the mystery of the primary breeds involved in a mixed breed dog.
You might ask, “Why is that important?” Most of us are quite happy with our mixed breed dogs. In fact, mixed breed dogs are known to be healthier and have less hereditary or congenital defects. Yet, even with mixed breed dogs, they do posses and will at times manifest severe genetic defects that need to be treated. The premise is that early detection may allow prevention. Also, as more gene therapy techniques become available, better treatment option for some genetic conditions will be possible.
Knowing the parentage of a mixed breed pet may someday soon allow your veterinarian to prevent the onset of certain diseases, giving your dog more years of good health, according to a spokesperson for Progressive PetCare, the DNA test provider.
The recent Western Veterinary Conference also announced that canine influenza, a highly contagious respiratory disease infecting dogs across the United States is an emerging problem for dog owners. A two hour symposium was provided that discussed the outbreaks, clinical signs, new diagnostic testing, treatments and control measures. The disease has been identified in 18 states and is similar to kennel cough in its symptoms. Like kennel cough, a secondary bacterial infection can develop and lead to pneumonia. Treatments require hospitalization, isolation to prevent further spread, antibiotics for secondary infections and supportive therapies, according to the symposium. There is no vaccine for canine influenza at this time. Another of many reasons, to have pet health insurance for your pet.
Pets Best Exhibits at CE Conferences
Like most other companies that provide products, equipment or services to veterinary professionals, Pets Best insurance was at the two largest conferences recently, North American Veterinary Conference and Western Veterinary Conference. This was our unveiling of Pets Best to veterinarians and their staff. After 25 years in the business, I must admit I was still somewhat apprehensive of how our new pet health insurance would be received by my colleagues. After all, they had only known me to be at one company for all these years. I am happy to report that the response was overwhelmingly positive and even jubilant by many of my colleagues that I was back in the industry. Not only was I back, but I had improved pet insurance greatly. I knew I had made many innovative changes and improvements, but still you wonder if those most critical will notice. AND THEY DID! Your veterinarian is very sensitive to only providing their clients with good services and products, because after all their integrity is on the line every time they recommend any service, product or company.
For companies offering services or products exhibiting at CE conferences is a good method to inform and to receive feedback on how you are doing as a company with veterinarians. At Pets Best veterinarians are our first customer and pet owners are our ultimate customer. At Pets Best we recognize that we must satisfy both to be successful; our policyholders and their veterinarians.
At the Western Veterinary Conference I was able to take four of our dogs, Skeeter of course, Torrey, Obie, our Scottish Deerhound and Cricket, a Brussels Griffon. They were our official ambassadors and provided petting opportunities to all the many attendees who missed their dogs. It was also special, because Skeeter had his 14th birthday party at the conference, where he is an honorary Board member. Skeeter attends many veterinary conferences, but at the Western Veterinary Conference he has had 13 straight annual appearances and is loved by all for his stoic good nature. Crowds do not phase him. He remains calm and relaxed in front of large groups and audiences, something he has done many times. Skeeter is one of a kind.
“We give dogs time we can spare, space we can spare and love we can spare. And in return, dogs give us their all. It’s the best deal man has ever made.”