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Retention Marketing for Veterinary Practices – Part 1

Posted on: May 20th, 2014 by

A veterinarian exams a cat, ensure your clients feel like they matter to your practice.

By: Dr. Peter Weinstein, DVM, MBA and writer for Pets Best, a pet insurance agency for dogs and cats.

Reports indicate that it is about 10 times more expensive to acquire a client than to retain those that you already have. Thus, acquisition marketing has a much higher price tag than just communicating, educating, and relationship building with the pet parents that you already have.

SO, doesn’t it make sense to do everything that you possibly can to keep, preserve, and retain that which is rightfully, dutifully and already YOURS. Therefore, shouldn’t the bulk of your advertising or marketing budget be directed towards retaining your already satisfied clients. Thus the term RETENTION MARKETING is used to describe any and all communications, promotions, marketing, etc. that is developed to maintain, keep or retain clients that are already part of your hospital family.

FACTS:
In a Research Project conducted a few years ago, the following reasons for leaving a business as a client were identified:

1% Death

3% Moved away

5% Buy from a friend

9% Are sold by a competitor

14% Product or service price

68% Perceived indifference

Over two thirds of clients will leave a practice because of the way they are treated, because they feel your practice is indifferent to them being a client!! Doesn’t it make sense to focus on the manner in which our clients are treated at all points during the relationship. You lose clients because they don’t have a sense of relationship with you. The goal of Retention Marketing is to strengthen that relationship.

Retention Marketing may be less expensive than acquisition marketing but that doesn’t make it any easier. In fact, sometimes the expectations that your clients have developed for your practice are so great that you actually have to perform at a higher level for your existing clients. So, although the financial outlay may not be as great, the emotional and time contributed may be greater.

What is included in Retention Marketing?

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Breed Guide: Brittany

Posted on: May 19th, 2014 by

A Brittany dog looks up at the cameraDr. Marc is a veterinarian and writer for Pets Best, a dog insurance and cat insurance agency.

About the Brittany

Height (to base of neck): 17.5-20.5″

Weight: 28-40lbs

Color: Liver and white, and orange and white are standard, but roan and bi-color are also accepted.

Origin: French province of Brittany

Coat: Flat to wavy coat with firm, non-silky and non-wiry hairs. Minimal feathering.

Life Expectancy: 13-14 years

Energy level: High

Exercise needs: High

Breed Nicknames:

Is a Brittany the Right Dog Breed for You?

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Teach Your Cat to Sit Up in 3 Steps

Posted on: May 16th, 2014 by

cat standing on hind legsBy Arden Moore, a certified dog and cat behaviorist with the International Association of Animal Behavior Consultants. Arden is an author, radio host, and writer for Pets Best, a cat insurance and dog insurance agency.

Yes, you can teach your kitten two basic cues 1) to sit and 2) sit up. In this article, we’ll focus on learning “sit up.” Your kitten will need to already know how to “sit” to then learn “sit up.” Learn how to train your cat to sit in this article.

Training your kitty reaps benefits for both of you. You will have a well-mannered cat and your kitten gets the opportunity to stimulate its mind, hone its athleticism and sharpen its socialization skills.

Here are the 3 steps to teach your kitten to sit up:

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How to Train Your Cat to Sit in 4 Steps

Posted on: May 14th, 2014 by

kitten laying on a blanketBy Arden Moore, a certified dog and cat behaviorist with the International Association of Animal Behavior Consultants. Arden is an author, radio host, and writer for Pets Best, a cat insurance and dog insurance agency.

Yes, you can teach your kitty two basic cues: 1) to sit and 2) sit up. In this article we’ll focus on “sit” as your kitty must master this first, before they can learn to “sit up.”

In the right training session, both of you will reap benefits. You will have a well-mannered feline and your kitten gets the opportunity to stimulate his mind, hone his athleticism and sharpen his socialization skills.

Here are the 4 steps to teach your kitten to sit:

Read More…

Memorial Day “Dogs on Deployment” Donation Match!

Posted on: May 12th, 2014 by
Sgt Valdez standing with his dog Midas

Sgt. Valdez and his dog Midas. Photo courtesy of Dogs on Deployment

Pets Best is proud to be a “Silver Star” Sponsor of Dogs on Deployment, a nationwide nonprofit that connects military service members with volunteers to board their pets for free while they are deployed. Pets Best is matching donations made to Dogs on Deployment through Memorial Day 2014, up to $1,000.

Your donations help Dogs on Deployment achieve their mission to find volunteer boarders willing to care for military pets, and promote pet-owner responsibility by providing financial resources for military members to give care for their pets during times of need!

Make a donation today or sign up to be a DoD Boarder for Dogs on Deployment.

Pets Best is proud to offer a 5% discount to friends of Dogs on Deployment and an additional $40 donation for each completed pet insurance application through the Dogs on Deployment page on the Pets Best website (or use the referral code DOGSOND).

Learn more about Dogs on Deployment.

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