Pet Insurance Blog – Pets Best Insurance
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Dogs Left in Hot Cars

Posted on: May 21st, 2014 by

Dogs left in hot cars can suffer serious or fatal injuries. This chart gives temperature ranges for how quickly it can heat up inside your car. From Pets Best Insurance.

At Pets Best, our mission is to help keep pets healthy, happy and safe in all aspects, from pet insurance coverage to heat safety.

The weather is warming up so remember to play it safe and don’t leave your dog in the car, even on a seemingly “cooler” summer day of 68 degrees! Here are some scary examples of how quickly your car can heat up inside, making it very dangerous for pets left inside.

  • On a 68 degree day, in 10 minutes your car can jump up 13 degrees to 81 degrees, and in 60 minutes your car can reach 115 degrees.
  • On an 82 degree day, in 10 minutes your car can reach 95 degrees and within 60 minutes your car can reach 129 degrees!
  • On a 90 degree day, in 10 minutes your car can reach 102 degrees and within 60 minutes your car can reach 136 degrees!

Accidents Happen. Protect Your Pup with Pet Insurance.

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*All degrees listed are Fahrenheit.

Retention Marketing for Veterinary Practices – Part 1

Posted on: May 20th, 2014 by

A veterinarian exams a cat, ensure your clients feel like they matter to your practice.

By: Dr. Peter Weinstein, DVM, MBA and writer for Pets Best, a pet insurance agency for dogs and cats.

Reports indicate that it is about 10 times more expensive to acquire a client than to retain those that you already have. Thus, acquisition marketing has a much higher price tag than just communicating, educating, and relationship building with the pet parents that you already have.

SO, doesn’t it make sense to do everything that you possibly can to keep, preserve, and retain that which is rightfully, dutifully and already YOURS. Therefore, shouldn’t the bulk of your advertising or marketing budget be directed towards retaining your already satisfied clients. Thus the term RETENTION MARKETING is used to describe any and all communications, promotions, marketing, etc. that is developed to maintain, keep or retain clients that are already part of your hospital family.

FACTS:
In a Research Project conducted a few years ago, the following reasons for leaving a business as a client were identified:

1% Death

3% Moved away

5% Buy from a friend

9% Are sold by a competitor

14% Product or service price

68% Perceived indifference

Over two thirds of clients will leave a practice because of the way they are treated, because they feel your practice is indifferent to them being a client!! Doesn’t it make sense to focus on the manner in which our clients are treated at all points during the relationship. You lose clients because they don’t have a sense of relationship with you. The goal of Retention Marketing is to strengthen that relationship.

Retention Marketing may be less expensive than acquisition marketing but that doesn’t make it any easier. In fact, sometimes the expectations that your clients have developed for your practice are so great that you actually have to perform at a higher level for your existing clients. So, although the financial outlay may not be as great, the emotional and time contributed may be greater.

What is included in Retention Marketing?

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Breed Guide: Brittany

Posted on: May 19th, 2014 by

A Brittany dog looks up at the cameraDr. Marc is a veterinarian and writer for Pets Best, a dog insurance and cat insurance agency.

About the Brittany

Height (to base of neck): 17.5-20.5″

Weight: 28-40lbs

Color: Liver and white, and orange and white are standard, but roan and bi-color are also accepted.

Origin: French province of Brittany

Coat: Flat to wavy coat with firm, non-silky and non-wiry hairs. Minimal feathering.

Life Expectancy: 13-14 years

Energy level: High

Exercise needs: High

Breed Nicknames:

Is a Brittany the Right Dog Breed for You?

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Teach Your Cat to Sit Up in 3 Steps

Posted on: May 16th, 2014 by

cat standing on hind legsBy Arden Moore, a certified dog and cat behaviorist with the International Association of Animal Behavior Consultants. Arden is an author, radio host, and writer for Pets Best, a cat insurance and dog insurance agency.

Yes, you can teach your kitten two basic cues 1) to sit and 2) sit up. In this article, we’ll focus on learning “sit up.” Your kitten will need to already know how to “sit” to then learn “sit up.” Learn how to train your cat to sit in this article.

Training your kitty reaps benefits for both of you. You will have a well-mannered cat and your kitten gets the opportunity to stimulate its mind, hone its athleticism and sharpen its socialization skills.

Here are the 3 steps to teach your kitten to sit up:

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How to Train Your Cat to Sit in 4 Steps

Posted on: May 14th, 2014 by

kitten laying on a blanketBy Arden Moore, a certified dog and cat behaviorist with the International Association of Animal Behavior Consultants. Arden is an author, radio host, and writer for Pets Best, a cat insurance and dog insurance agency.

Yes, you can teach your kitty two basic cues: 1) to sit and 2) sit up. In this article we’ll focus on “sit” as your kitty must master this first, before they can learn to “sit up.”

In the right training session, both of you will reap benefits. You will have a well-mannered feline and your kitten gets the opportunity to stimulate his mind, hone his athleticism and sharpen his socialization skills.

Here are the 4 steps to teach your kitten to sit:

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