Author Archives: Dr. Jack Stephens

Breed Guide: Pug

A Pug dog looks at the cameraDr. Marc is a veterinarian and writer for Pets Best, a dog insurance and cat insurance agency.

About the Pug

Height (to base of neck): 10-11″

Weight: 14-18lbs

Color: Fawn, apricot, silver and black. Black or dark ears and muzzle.

Origin: Asia

Coat: Fine short double coat.

Life Expectancy: 13-15 years

Energy level: Moderate

Exercise needs: Low to moderate

Is a Pug the Right Dog Breed for You?Read More…

8 Tips for Staying at Pet Friendly Hotels

dog in hotel roomBy Arden Moore, a certified dog and cat behaviorist with the International Association of Animal Behavior Consultants. Arden is an author, radio host, and writer for Pets Best, a pet insurance agency for dogs and cats.

More often than not, my business road trips include the company of my dogs, Chipper and Cleo or my therapy cat, Zeki. In the past few years, we’ve traveled to seven states inside my SUV.

Let me share eight tips to guarantee that the hotel staff will put out the welcome mat for your four-legged travel mate:

1. Hit the Internet before you hit the road

With the popularity of pets joining their people on road trips, there are more pet travel websites that offer lots of details on pet-welcoming hotels and their specific pet policies. Sites such as BringFido.com and GoPetFriendly.com include candid guest reviews and Fido Friendly Magazine’s fidofriendly.com team of roving correspondents give first-person accounts of their stays with their pets at lodgings throughout North America.

2. Heed the hotel rules

Some hotels prohibit leaving pets in your hotel room unsupervised. Other guests do not want to hear yapping dogs or howling cats who may be frightened and wondering where you are when you want to go out for dinner or sightsee. Budget to include paying for a dog walker or doggy day care for times you will be out and about without your pet.Read More…

Retention Marketing for Veterinary Practices – Part 1

A veterinarian exams a cat, ensure your clients feel like they matter to your practice.

By: Dr. Peter Weinstein, DVM, MBA and writer for Pets Best, a pet insurance agency for dogs and cats.

Reports indicate that it is about 10 times more expensive to acquire a client than to retain those that you already have. Thus, acquisition marketing has a much higher price tag than just communicating, educating, and relationship building with the pet parents that you already have.

SO, doesn’t it make sense to do everything that you possibly can to keep, preserve, and retain that which is rightfully, dutifully and already YOURS. Therefore, shouldn’t the bulk of your advertising or marketing budget be directed towards retaining your already satisfied clients. Thus the term RETENTION MARKETING is used to describe any and all communications, promotions, marketing, etc. that is developed to maintain, keep or retain clients that are already part of your hospital family.

FACTS:
In a Research Project conducted a few years ago, the following reasons for leaving a business as a client were identified:

1% Death

3% Moved away

5% Buy from a friend

9% Are sold by a competitor

14% Product or service price

68% Perceived indifference

Over two thirds of clients will leave a practice because of the way they are treated, because they feel your practice is indifferent to them being a client!! Doesn’t it make sense to focus on the manner in which our clients are treated at all points during the relationship. You lose clients because they don’t have a sense of relationship with you. The goal of Retention Marketing is to strengthen that relationship.

Retention Marketing may be less expensive than acquisition marketing but that doesn’t make it any easier. In fact, sometimes the expectations that your clients have developed for your practice are so great that you actually have to perform at a higher level for your existing clients. So, although the financial outlay may not be as great, the emotional and time contributed may be greater.

What is included in Retention Marketing?Read More…

Breed Guide: Brittany

A Brittany dog looks up at the cameraDr. Marc is a veterinarian and writer for Pets Best, a dog insurance and cat insurance agency.

About the Brittany

Height (to base of neck): 17.5-20.5″

Weight: 28-40lbs

Color: Liver and white, and orange and white are standard, but roan and bi-color are also accepted.

Origin: French province of Brittany

Coat: Flat to wavy coat with firm, non-silky and non-wiry hairs. Minimal feathering.

Life Expectancy: 13-14 years

Energy level: High

Exercise needs: High

Breed Nicknames:

Is a Brittany the Right Dog Breed for You?Read More…

Teach Your Cat to Sit Up in 3 Steps

cat standing on hind legsBy Arden Moore, a certified dog and cat behaviorist with the International Association of Animal Behavior Consultants. Arden is an author, radio host, and writer for Pets Best, a cat insurance and dog insurance agency.

Yes, you can teach your kitten two basic cues 1) to sit and 2) sit up. In this article, we’ll focus on learning “sit up.” Your kitten will need to already know how to “sit” to then learn “sit up.” Learn how to train your cat to sit in this article.

Training your kitty reaps benefits for both of you. You will have a well-mannered cat and your kitten gets the opportunity to stimulate its mind, hone its athleticism and sharpen its socialization skills.

Here are the 3 steps to teach your kitten to sit up:Read More…

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