By Coleen Ellis, founder of the Two Hearts Pet Loss Center and writer for Pets Best, a pet insurance agency.
I know the old cliché is really very true: birds of a feather flock together. Or, maybe better said, people who are alike can relate to others like them! Whichever way, I love the organic raw truthfulness of the nature of the comment.
When others find out that I’m in the pet industry, in particular as a pet loss professional and dealing with the very intimate topic of the death of these amazing pets that we love, I hear the most incredible stories. Stories from the heart, stories that speak of such love and innocence. Stories like this from a colleague of mine in the death-care profession, Faye Bonini.
Here’s Faye’s story:
My daughter Allison has some special needs (autism spectrum) and can be repetitive in her conversation. When she meets someone (waitress, cashier, person sitting near us in a restaurant), she always (and I mean always!) asks: Do you have a dog?
Allison has found this to be a great intro-statement, because everyone either has a dog or has had a dog – and everyone loves to talk about their dog. They show her pictures and sometimes even give her a picture of their dog. People absolutely light up when they tell her about their pet.
When I’ve enjoyed this most is when it’s a senior…perhaps sitting alone at a restaurant or standing next to us in a store. It is heartwarming to see the spark in their eyes when they talk about their pet – perhaps a pet who died many years ago. It brightens their day to have someone take the time to talk to them – and allow them to talk about their beloved pet.
Dr. Marc is a veterinarian and writer for Pets Best, a dog insurance and cat insurance agency.
About the Pug
Height (to base of neck): 10-11″
Color: Fawn, apricot, silver and black. Black or dark ears and muzzle.
Coat: Fine short double coat.
Life Expectancy: 13-15 years
Energy level: Moderate
Exercise needs: Low to moderate
Is a Pug the Right Dog Breed for You?
By Arden Moore, a certified dog and cat behaviorist with the International Association of Animal Behavior Consultants. Arden is an author, radio host, and writer for Pets Best, a pet insurance agency for dogs and cats.
More often than not, my business road trips include the company of my dogs, Chipper and Cleo or my therapy cat, Zeki. In the past few years, we’ve traveled to seven states inside my SUV.
Let me share eight tips to guarantee that the hotel staff will put out the welcome mat for your four-legged travel mate:
1. Hit the Internet before you hit the road
With the popularity of pets joining their people on road trips, there are more pet travel websites that offer lots of details on pet-welcoming hotels and their specific pet policies. Sites such as BringFido.com and GoPetFriendly.com include candid guest reviews and Fido Friendly Magazine’s fidofriendly.com team of roving correspondents give first-person accounts of their stays with their pets at lodgings throughout North America.
2. Heed the hotel rules
Some hotels prohibit leaving pets in your hotel room unsupervised. Other guests do not want to hear yapping dogs or howling cats who may be frightened and wondering where you are when you want to go out for dinner or sightsee. Budget to include paying for a dog walker or doggy day care for times you will be out and about without your pet.
At Pets Best, our mission is to help keep pets healthy, happy and safe in all aspects, from pet insurance coverage to heat safety.
The weather is warming up so remember to play it safe and don’t leave your dog in the car, even on a seemingly “cooler” summer day of 68 degrees! Here are some scary examples of how quickly your car can heat up inside, making it very dangerous for pets left inside.
- On a 68 degree day, in 10 minutes your car can jump up 13 degrees to 81 degrees, and in 60 minutes your car can reach 115 degrees.
- On an 82 degree day, in 10 minutes your car can reach 95 degrees and within 60 minutes your car can reach 129 degrees!
- On a 90 degree day, in 10 minutes your car can reach 102 degrees and within 60 minutes your car can reach 136 degrees!
Accidents Happen. Protect Your Pup with Pet Insurance.
Get a Quick, Free Quote Online
or Call Pets Best at 877-738-7237
*All degrees listed are Fahrenheit.
By: Dr. Peter Weinstein, DVM, MBA and writer for Pets Best, a pet insurance agency for dogs and cats.
Reports indicate that it is about 10 times more expensive to acquire a client than to retain those that you already have. Thus, acquisition marketing has a much higher price tag than just communicating, educating, and relationship building with the pet parents that you already have.
SO, doesn’t it make sense to do everything that you possibly can to keep, preserve, and retain that which is rightfully, dutifully and already YOURS. Therefore, shouldn’t the bulk of your advertising or marketing budget be directed towards retaining your already satisfied clients. Thus the term RETENTION MARKETING is used to describe any and all communications, promotions, marketing, etc. that is developed to maintain, keep or retain clients that are already part of your hospital family.
In a Research Project conducted a few years ago, the following reasons for leaving a business as a client were identified:
3% Moved away
5% Buy from a friend
9% Are sold by a competitor
14% Product or service price
68% Perceived indifference
Over two thirds of clients will leave a practice because of the way they are treated, because they feel your practice is indifferent to them being a client!! Doesn’t it make sense to focus on the manner in which our clients are treated at all points during the relationship. You lose clients because they don’t have a sense of relationship with you. The goal of Retention Marketing is to strengthen that relationship.
Retention Marketing may be less expensive than acquisition marketing but that doesn’t make it any easier. In fact, sometimes the expectations that your clients have developed for your practice are so great that you actually have to perform at a higher level for your existing clients. So, although the financial outlay may not be as great, the emotional and time contributed may be greater.
What is included in Retention Marketing?